After coming across it on some other blog posts, I’ve been poking around LinkedIn for a while. For the unintiated, LinkedIn is a social netweok site, geared towards business networking. You set up a profile, create networks, make/get recommendations, and (if all goes according to plan) you then gets loads of new business / a better job. Kinda like a grown-up, serious version of Bebo or MySpace, I suppose. But without the madness, mayhem and fun
If you’re LinkedIn yourself, you can view my profile here.
But that’s by way of background. Aside from coming across a few old college friends, what’s struck me as I’ve wandered through LinkedIn is the thought that this could have a powerful application in the world of fundraising. Now I’m not talking about...
It seems the development sector is going social network crazy.
First up, Oxfam Ireland, who are trying out some interesting things with blogs and social networking and a character called Aoiphe O’Really.
I should start by explaining Aoiphe’s lineage. Oxfam have been running a campaign called Clearurgear for the last couple of months to encourage people to donate unwanted items to their shops. Ask Direct developed the radio ads (which I’d upload here if I could figure out how to do it - tips welcome) featuring a series of characters based on the campaign posters designed by McCabrey Design. One of these characters was Aoiphe - like, an oh-my-gawd kind of female counterpart to Ross O’Carroll Kelly.
Rather than leave Aoiphe to languish in a radio ad, Oxfam decided...
In
News,
Blogging,
Oxfam,
Campaigns,
trocaire,
lent,
Marketing,
charity,
Web & eMarketing,
bebo,
myspace,
social networking