Aside from the networking, there’s a lot of people on there. Here’s an example of a tool that can be used to raise money using Facebook.
One of the good things about Facebook is that it allows third parties to create applications which can be added to your profile - as has happened in this case. So someone puts together a fundraising application. Add in the peer-to-peer networking potential of Facebook and you have a possible outlet for recruiting new supporters and raising money.
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