A model piece of online advocacy from Friends of the Earth last week (declaration of interest: I sit on the board, but wasn’t responsible or involved in this action)
Senator Ivana Bacik introduced the Climate Protection Bill into the Seanad last week. Essentially, if passed, this would mean there would be a binding obligation on the government to reduce carbon emissions by 3% each year.
Friends of the Earth’s goal was to ensure that the government didn’t kill the bill and mobilised their 4,000+ supporters to put the pressure on.
On the Monday before the debate they sent out this email:
24 hours and 15,000 emails to senators later, they followed it up with a gentle reminder:
All well written, relevant and to the point. And the supporters responded brilliantly.
And to...