
“Should the public come to believe that the scientific issues are settled, their views about global warming will change accordingly. Therefore, you need to continue to make the lack of scientific certainty a primary issue in the debate.”
The delightful Frank Luntz, in a memo to the US Republican Party, 2003
“Warming of the climate system is unequivocal, as is now evident from observations of increases in global average air and ocean temperatures, widespread melting of snow and ice and rising global average sea level.”
4th Assessment Report of the Intergovernmental Panel on Climate Change, 2007
“Few PR offences have been so obvious, so successful and so despicable as the attack on the scientific certainty of climate change.”
Jim Hogg, PR professional,...