Busy, busy, busy. As with everyone involved in fundraising, November can be a crazy month. We’re flat out here getting Christmas campaigns done and dusted. Just this month, we have nearly a million door drops, half a million newspaper inserts and tens of thousands of cold mailing packs. And not to forget the most important donor mailings of the year for each of our clients.
No doubt you’re busy with your own stuff as well.
Sometimes it can feel a bit like a non-stop production line.
So it’s really important to take a step back every now and then, catch your breath, and remember what’s behind all this manic activity.
We’re trying to change the world here folks.
I know you know this, but it’s worth repeating: the money that you’re working so hard...
Three reasons to support the Irish Hospice Foundation - our latest campaign for the Irish Hospice Foundation.
1. So seriously ill children receive the best palliative care available, at home with their families.
2. To encourage all Irish hospitals to take on the Hospice approach to end of life care.
3. To help us extend hospice services to people with illnesses other than cancer.
Technorati Tags: Irish Hospice Foundation, palliative care, fundraising, charity, direct marketing...
… and two campaigns for Barretstown. Click here if you’d like to make a donation.
The children and teenagers who come to Barretstown are the focus of everything we do. Hospitals treat the illness, we focus on the young person and their family. That’s where the Serious Fun comes in. And I’m sure you’ll agree that Serious Fun needs Serious Funding.
Everyone had big smiles on their faces. We didn’t talk about being sick, we just got on with it and had fun! Barretstown made a big difference to my illness. When I was feeling down it put me right back up. It was really good. It boosted my confidence. And it helped my family stop worrying about me because everything was looked after.
Technorati Tags: barretstown, fundraising, direct marketing...
With all the focus on flying, renewables and hybrid cars, it’s easy to forget that deforestation is a major contributor to carbon emissions.
Which means that if you’re serious about reducing your carbon footprint, you need to look at things like your paper usage. And traditionally, direct marketing uses a lot of paper. Think of all those envelopes, door drops and reply forms.
So, as it’s Blog Action Day, here’s some ideas to minimise the climate impact of your direct marketing campaigns.
1. Use Recycled Paper. Simple isn’t it? Until you start delving into the meaning of ‘recycled’. (Post-consumer or pre-consumer? Bleached? Chlorine-free?) Or try sourcing recycled paper for that urgent appeal and discovering there’s a three week lead in....