Just came across an interesting report from Donor Digital and Target Analysis Group benchmarking internet giving amongst US non-profits.
While the numbers are still small compared to those giving by ‘traditional’ methods, there are some interesting findings about the characteristics of online donors. Notably, they tend to be younger, richer and give much larger gifts (median gift of $57 against $33) than other donors. For 10 of the 12 non-profits participating in the survey, the revenue per donor from online donors was twice that from non-online donors.
Time to start building that email database, eh?
Technorati Tags: fundraising, charity, online giving, donors...
I’ve just downloaded nfpSynergy’s new free report on the 21st Century Donor - looks like it’ll be an interesting read.
Technorati Tags: nfpsynergy, research, donors, fundraising, charity, not-for-profit...
Third Sector is reporting that British voluntary sector organisations lag behind their corporate counterparts in offering benefits to staff. No great surprise there, I hear you say. Sure charities couldn’t possibly be handing out perks and bonuses to their staff. The public would go mad at such a manifest waste of their donations.
Well, I disagree.
Yes, nonprofits don’t have coffers full of cash to be throwing around wily-nily like our friends in the business world. But what we do have - and we should value - is hard-working, dedicated, often brilliant staff. And we should do whatever it takes to keep them, keep them motivated and develop their skills and passions.
Jim Collins argues is in his book Good to Great that getting the right people into the right roles in your...