Notes from the course Network Society: Social Changes, Organizations and Citizens, Barcelona, 15-17 October, 2008.
Citizenry in the Network SocietyCarol Darr, Harvard Kennedy School
One American in then tells the other nine how to vote, where to eat, and what to buy. They are The Influentials (Ed Keller & Jon Berry).
Obama had little influence, short experience, etc. to have rallied for being the democrat candidate to the presidency of the US: to raise votes and, most important, to raise money. What did happen so that he could be a candidate to the primary elections and, actually, to end being the candidate to the presidential elections? Everybody can buy products, but not everybody does: how do you make people buy your product? There’re some people that influence others to do...
In
Information Society,
meetings,
Cyberlaw, governance, rights,
IDP,
Barack Obama,
hillary clinton,
Participation, Engagement, Use, Activism,
e-Government, e-Administration,
Carol Darr,
sociedadred,
sociedadred2008,
influentials
If you want to see email fundraising at its most effective, it’s worth taking a look at how the Democratic Party candidates are using it. Your first step should be to sign up to both Barack and Hilary’s websites. You’ll need a US zip code, but I’m sure you can think of one.
Here’s a great example of good email fundraising from Obama:
What does it do right?
1. Timing - it arrived the day after Super Tuesday
2. Subject line - this is possibly the most important collection of words you will right in an email. Here we have the intriguing ‘Startling News’
3. Clear articulation of need - the Clinton’s have pumped in $5 million of their own money into the campaign so we need your help to keep up.
But there’s still a long way to go before...
Carpetblogger has finally accepted that, for the next 10 months, every
conversation in a bar, in a taxi or a restroom stall will be dominated
by U.S. Presidential politics. We've already had many animated -- sometimes
bordering on violent -- debates among fellow Democrats about this
historic and competitive primary election. And we've totally enjoyed
every single one of them.
We've also spent a lot of time disabusing Europeans of their arrogantly misguided
notions about the dynamics of US campaigns.
This is our burden, but do you see us weighing in on the ever-so-complex Belgian parliamentary
elections? We avoid claiming authority (very often) over
things about which we know nothing, but every Nigel, Juan, Geert and Franz
seem to think he understands the electoral college because...