Remember the Six Degrees of Kevin Bacon game? Well, our Kev is putting the idea to good use to encourage charitable giving.
If you weren’t convinced by my call for charity CEOs to take to blogging last weeek, maybe you’ll listen to Jeff Brooks. He has an article about why charities should blog.
Together we can end poverty. I’ve been an admirer of Oxfam UK’s I’m In campaign for a long time. Have a look at their TV ad here
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