Notes from the 4th Internet, Law and Politics Congress.Session VII
Debate
Electoral strategies on the internet
The experience of the 2008 Spanish General Elections.
José Rodríguez and Xavier Peytibí, political experts.
In the Spanish general elections (March 9th, 2008), the web has had more importance than ever, but it still far from being a mainstream communication media.
Main changes
Interactivity between the party and the citizenry, with an increase on blogs and nanoblogs (e.g. twitter) resulting in an increase of the reach of the political message.
New methods to outsource participation: not only members of the party and campaign volunteers, but also occasional supporters: from outsourcing to crowdsourcing. This has meant more reach and at a much lesser cost.
Change of formats:...
In
meetings,
Cyberlaw, governance, rights,
Participation, Engagement, Use, Activism,
e-Government, e-Administration,
albert padró-solanet,
jose rodriguez,
xavier peytibi