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Some seem to have cracked it, some have yet to figure it out… MarriagEquality Friends of the Earth Ireland and International Unicef Greenpeace International and their Light bulb campaign LGBT Noise Concern Worldwide Technorati Tags: facebook, social networking, non-profit, charity...

Aside from the networking, there’s a lot of people on there. Here’s an example of a tool that can be used to raise money using Facebook. One of the good things about Facebook is that it allows third parties to create applications which can be added to your profile - as has happened in this case. So someone puts together a fundraising application. Add in the peer-to-peer networking potential of Facebook and you have a possible outlet for recruiting new supporters and raising money. Technorati Tags: facebook, fundraising, social networking, charity, causes...

After coming across it on some other blog posts, I’ve been poking around LinkedIn for a while. For the unintiated, LinkedIn is a social netweok site, geared towards business networking. You set up a profile, create networks, make/get recommendations, and (if all goes according to plan) you then gets loads of new business / a better job. Kinda like a grown-up, serious version of Bebo or MySpace, I suppose. But without the madness, mayhem and fun If you’re LinkedIn yourself, you can view my profile here. But that’s by way of background. Aside from coming across a few old college friends, what’s struck me as I’ve wandered through LinkedIn is the thought that this could have a powerful application in the world of fundraising. Now I’m not talking about...

It seems the development sector is going social network crazy. First up, Oxfam Ireland, who are trying out some interesting things with blogs and social networking and a character called Aoiphe O’Really. I should start by explaining Aoiphe’s lineage. Oxfam have been running a campaign called Clearurgear for the last couple of months to encourage people to donate unwanted items to their shops. Ask Direct developed the radio ads (which I’d upload here if I could figure out how to do it - tips welcome) featuring a series of characters based on the campaign posters designed by McCabrey Design. One of these characters was Aoiphe - like, an oh-my-gawd kind of female counterpart to Ross O’Carroll Kelly. Rather than leave Aoiphe to languish in a radio ad, Oxfam decided...