[Taking a break from the mystery shopping - will return to it next week.]
Search Engine Optimisation may seem like some obscure techno-witchcraft, but it deals with a serious question - can people find you when they go searching for you. More and more people rely on google (and occasionally, other serach engines) to find things for them online. But what do they find?
Well this is what a search for ‘Irish third world charities’ throws up on google:
In the crucial ‘above-the-fold’ area, only two overseas / development charities appear. And they’re not the big ones. Gorta and Fair Trade make 1 and 2, with the rest of the sector absent.
Now, I know most progressive NGOs dislike the term ‘third world’. But that’s not important. Most of their...